Profit‑first
Amazon Growth Partners
We plug in as your in-house team.
Each brand is led by Naeela, former brand owner. Our team will become your growth partner from strategy to execution.
Partnering with 7-8 figure brands
What We Do
Your in-house Amazon team without the overhead
A turnkey solution
Each brand is personally led by Naeela, founder and former Amazon brand owner. We handle all things Amazon: product launches, A+ content, PPC, and inventory management and more.
Growth Engine
We take a holistic view of Amazon's ecosystem and provide a long-term strategy.
Product Launch
End-to-end product launches from strategy to execution
A+ Content
Enhanced brand content that converts visitors to buyers
Inventory Management
Optimized stock levels and supply chain management
PPC Management
Strategic ad campaigns that maximize ROI
All Things Amazon
From strategy to execution - complete Amazon management
Hear from our partners
But don't just take our word for it. Listen to what our clients have to say about their transformation.
Pet brand
Data driven product launch
Industrial brand
Speed to Action to Deliver Results
Jewelry brand
Growing Profitability
Results that speak for themselves
How we increased payout by ↑6.6% for a high-end jewelry brand
Boutique shop model: from strategy blueprint to hands-on execution.
How we rebuilt and grew Profit by ↑22% in 6 months for an industrial brand
Complete rebuild: from broken systems to profitable growth engine.
Peek behind the curtain: real brand transformations
Real results from Skyla Homes, CedarMills, Prymal Pets, and more - with strategies, execution, and outcomes across industries.
View All Case StudiesAnnual Sales Led
Additional Case Studies
Featured Results Preview
Your Path to Amazon Success
Strategy Call
Free 30-min consultation to assess your Amazon potential
Custom Proposal
Detailed growth plan with projected ROI and timeline
Launch & Scale
Execute strategy with weekly check-ins and optimizations
Here's how it all comes together
Nothing here is guesswork. Every phase is mapped out, tested, and refined to ensure everything lands exactly where it should.
Diagnose
We analyze your current Amazon performance, identify gaps, and uncover growth opportunities through comprehensive account audits and competitive analysis.
Create a custom strategy
Develop a tailored roadmap with clear KPIs, timelines, and tactical execution plans based on your unique brand position and market opportunities.
90-day execution plan
Implement strategic initiatives with real-time optimization and weekly performance reviews to drive sustainable growth and measurable results.
Your 90-Day Strategic Roadmap
Clear milestones and actionable steps for sustainable growth
AI-Powered Conversion Analytics
We use AI tools to identify exactly where conversions are dropping and optimize accordingly
Revenue and Profit Forecasting
Beyond strategy, we provide detailed financial projections that map your path to profitability with precision.
Monthly Unit Targets
Precise forecasting based on market analysis, seasonality, and your brand's capacity to scale.
Revenue Projections
Clear revenue targets with realistic growth trajectories that align with your business goals.
Profit Optimization
Monthly profit targets and cash flow management to ensure sustainable, profitable growth.
Real client forecasting with specific targets and projections
Meet Naeela - Your Amazon Growth Strategist
I've been where you are. Based in Toronto, I've seen both sides - as a brand owner and now as a strategist. Today, I help brands grow profitably, without the agency fluff.
Naeela Shah
Your Amazon Growth Partner
My Professional Journey
Corporate Director
Started with a Computer Science degree and data analytics background. Worked as a Director at Toyota Canada, building my foundation in business strategy.
The Entrepreneurial Leap
During maternity leave, I launched a boutique fashion brand and my first Amazon brand. Not for the faint of heart, but it taught me everything.
Scaled & Exited
Successfully scaled and exited my Amazon brand. Now I help 7-8 figure brands while building my second Amazon brand as an owner, investor & strategist.
Selective Growth Partner
I work with a maximum of 8 clients, growing them from the ground up. I've generated $23M+ in annual Amazon sales and share insights daily on LinkedIn.
What I Do Now
Annual Amazon Sales Generated
Maximum Clients I Work With
Amazon Brand I'm Building
I'm truly passionate about growing brands profitably. The only way to understand the Amazon ecosystem is to go through it yourself - that's why I'm building my second brand while helping others scale theirs.
Ready to scale your Amazon brand profitably?
Industry Events & Summits
Click to watch video
Helium 10 Elite
Naeela shares her profit-first Amazon strategies with elite sellers, demonstrating the boutique approach that's helping brands maximize their cash flow.
Profit-First Strategies: Cash flow over revenue
Boutique Approach: Personalized Amazon management
Proven Results: Real client transformations
Convert More Clicks Summit
Naeela joined top conversion experts at the Convert More Clicks Summit, sharing advanced strategies for turning Amazon traffic into profitable sales.
Conversion Optimization: Turn clicks into customers
Traffic Monetization: Maximize every visitor's value
Expert Panel: Featured alongside industry leaders
Click to learn more
The Clear Choice: ALFI vs. The Rest
See why smart Amazon sellers choose ALFI's boutique approach over traditional agencies and freelancers.
Traditional Agency
Slow, bureaucratic processes
Cookie-cutter strategies
Account managers who juggle 20+ clients
Quarterly reviews, not real-time optimization
Freelancer
Inconsistent availability
Limited strategic depth
No backup when they're unavailable
Often lacks advanced Amazon expertise
Communication gaps and delays
ALFI's Boutique Model
Transparent, performance-based pricing
Same-day response time
Custom strategies for your brand
Dedicated team that knows your business
Continuous optimization and testing
We stand out because we prioritize Profitability
Profit-Focused Strategies
Revenue is great. Profit is better.
1+ Year Client Retention
We build partnerships, not quick wins.
Each brand is personally led by Naeela
Founder and former Amazon brand owner. Covering all things Amazon: product launches, A+ content, PPC, and inventory management.
Building relationships that last
Frequently Asked Questions
This is NOT for you if:
You're looking for a quick fix or overnight results
Your brand generates less than $500K annually on Amazon
You want to manage everything yourself and just need occasional advice
You're not ready to invest in long-term, strategic Amazon growth